How To Use Your Facebook Pixel

Click the green create a pixel button.

How to use your facebook pixel. From your facebook events manager click the hamburger icon in the top lefts and choose pixels. Make sure your facebook pixel is active before you create your custom audience from your website. Click connect data sources and select web. Add your pixel name. Create a facebook pixel.

After you place the pixel code on your website enter your website url and select send test traffic to make sure your pixel works properly. For full step by step instructions on adding the facebook pixel to your site visit the help center. The pixel helps to optimize ads based on this data gather a targeted audience for future ads and sell your product or service to people who have already taken action on your site. When choosing the pixel s name keep in mind that with events manager you only get one pixel for each ad account. The facebook pixel is a piece of code that you place on your website allowing you to monitor conversions from facebook ads optimise ads build targeted audiences for future adverts and retarget people who have previously interacted with your website.

Go to your facebook ads manager and click the menu in the top left corner. A facebook pixel is a code that you can put on your website that tracks conversion rates from facebook ads. Select facebook pixel and click connect. Then add standard events to the pixel code on the special pages of your website such as your add to cart page or your purchase page. The facebook pixel works by dropping a cookie that will track visitors on your website so you can reach out to them later also known as retargeting.

Most themes are savvy enough that they have this option available and make it easy as pie. Name your pixel accept the terms and click next. Simply place the facebook pixel base code what you see when you create your pixel on all pages of your website. Click all tools then measure and report and finally pixels. The facebook pixel can be used to help build your audience track general or specific conversion events and assists with ad retargeting.

Facebook can help match the people who visited your website or people who ve taken specific actions events on your website to their profiles. Once you ve created your pixel you re ready to put the facebook pixel code on your website. If your status says active you ve installed your base pixel code correctly. Click create a pixel. When you re ready to move on select continue.